The PA Law 100

2012

Top 100 Law Firms in Pennsylvania

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Managing Partners Survey WHAT ACTIONS HAS YOUR FIRM TAKEN TO RETAIN PROFITABLILITY LEVELS? Reduce number of equity partners Lay off non-equity partners Lay off associates Lay off support staff Reduce lateral hiring Reduce entry-level hiring Reduce marketing costs Rescind offers to incoming 1st-year associates Switch practice focus to higher-demand areas Reduce partner compensation Reduce associate compensation Raise billing rates 0 26.9% 15.4% 0% 19.2% 7.7% 19.2% 19.2% 0% 30.8% 11.5% 3.8% 65.4% 10 2030405060708090 Percent of Managing Partners Who Selected Category 100 HAS YOUR FIRM LAID OFF STAFF IN THE LAST YEAR? WILL YOUR FIRM LAY OFF STAFF IN THE COMING YEAR? DOES YOUR FIRM EXPECT TO DE-EQUITIZE PARTNERS IN THE COMING YEAR? 21.9% Yes 78.1% No 9.4% Yes 90.6% No 23.3% Yes 76.7% No MOST EFFECTIVE MARKETING TOOLS 10 15 20 25 30 0 5 DOES YOUR FIRM REGULARLY USE CLIENT SATISFACTION SURVEYS? 15.6% 12.5% 9.4% 10.7% 3.1% 0% 0% 0% 0% 0% 3.2% 0% 43.8% Yes 56.3% No PaLaw 2012 | 83 Percent of MPs Ranking First Social events Seminars Firm Website Branding Client Newsletters Client Survey Brochures Media Relations Charitable Involvement Trade Publication Writing Cold Calling Advertising

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